Unlayer by UNIQLO
UNIQLO is a Japanese retail clothing brand of everyday wear. In order to launch the brand in Portuguese market, the marketing strategy was focused on digital with 4 ambassadors with a special collection made by portuguese artists.
Technology
iOS Application
Methodology
Agile / Scrum
Team Size: 4
Work
User Research
User Interface Design
The App designed for UNIQLO targets Millennials, that are mobile heavy users and value self-expression. The smartphone App is based on geo-localization to suggest the users the perfect outfit based on the occasion and place they are going.
The users could start from choosing help for a dresscode or by selecting a place in Lisbon to visit. After it the app will randomize the perfect outfit for that specific location giving insights on the what, why and how to get there.
Users could rearrange all the items that compose the dress code in order to achieve the perfect look for that occasion.
In each visited location users could find a masterpiece from any of the four artists selected by UNIQLO that gave life and inspiration to this collection done exclusively for Portugal.
