ASUS has some of the best networking products recognized worlwide. In Portugal, there was an entrance barrier since ISP’s offer a router with the package. The challange was to drive users to replace the ISP's default router for a better one.
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Team Size: 4
User Research
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Front-end Development
ASUS Portugal has developed drivers so that end-user could install it and overpass these limitations without compromising the ISP service.
In this microsite end-user can find a tutorial about how to install the drivers and make a successful configuration.
Users can choose from a specific router model, or from is current ISP supplier, and see the step-by-step tutorial.
This approach to drive routers sales, boost ASUS Routers up to 23% and even open the chance to work toghether with the 3 main ISP by developing new drivers for different models and to provide firmware updates over-the-air (FOTA) to current ASUS routers.